Revenue Growth

Develop an Effective Marketing Plan Your Salesforce can Support

Marketing Strategy Planning Services

You know you need to market your business. You know you want to get from point A to point Z. But how? We can assist you meet your goal.

Bring a fresh, objective set of eyes to your current marketing and strategies. Looking at everything from messaging and target audiences to all of your online and offline efforts to ensure you have an optimized marketing mix and aren’t wasting dollars on tactics that aren’t working.

Whether it’s improving your company’s digital presence to drive more traffic to your site, improving your message to stand out from competitors, or solidifying a sales process to ensure you are capturing and converting every potential lead – creating an integrated Marketing Plan that serves as a foundation for all of your marketing efforts focuses your resources and budget on areas that are most likely to resonate with your target audience and help you meet your goals.

Strategic Planning includes:

  • Discovery
  • Competitive Analysis
  • Needs Assessment
  • ROI Analysis
  • S.W.O.T.
  • Target Segment Identification
  • Integrated Marketing Strategies & Tactics
  • Communications
  • Lead Generation & Nurturing (Offline / Digital)
  • Sales Process & Integration

Benefits for Your Business

 

1. Knowledge

  • Discover how to build successful promotional campaigns
  • Learn how to implement a structured marketing action plan
  • Understand how to define and measure your success

2. Expertise

  • We examine your company within its competitive landscape
  • We provide you with a report of our analysis and recommendations
  • We present to you a plan of promotional activities including timeline, budget and resource requirements

3. Support

  • Rest easy as our experts guide the research, planning and execution of your project
  • Benefit from our experience as we identify the best channels for reaching your audience
  • Get more support as you launch your campaigns

4. Answers to Build Your Business

  • What changes are taking place in our business environment? Are these opportunities or threats?
  • What are our strengths and weaknesses?
  • What do I want to achieve? Set clear, realistic objectives.
  • What are customers looking for? What are their needs?
  • Which customers are the most profitable?
  • How will I target the right potential customers? Are there groups that I can target effectively?
  • What’s the best way of communicating with them?
  • Could I improve my customer service?
  • Could changing my products or services increase sales and profitability?
  • How will I price my product or service?
  • What else are my customers interested in? Quality? Reliability? Efficiency? Value for money?
  • What is the best way of distributing and selling my products?
  • How can I best promote my products?
  • How can I tell if my marketing is effective?

Get In Touch

We will promptly respond to all enquiries.

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